Cobra Kale — Kalaithevan Mahadevan, multidisciplinary creative professional
“ There is no better than the best ”
More than design. A creative partner for brands that think big and refuse to blend in.
Brands I've Worked Across
A selected record of creative work delivered independently and across the Abans brand ecosystem—including corporate divisions and internationally recognised consumer brands.
Creative and campaign work across the Abans ecosystem, its divisions and represented international brands.
Corporate divisions · retail campaigns · international brand portfolios
The Abans ecosystem
Corporate divisions and connected brand platforms
01 · MyAbans
02 · Abans Home Kitchen
03 · Abans Times Square
04 · Abans SolarBrands worked across through Abans
International campaigns, retail communication and brand content
01 · Apple
02 · BOSS
03 · HUGO
04 · Calvin Klein
05 · Coach
06 · Sudio
07 · Under Armour
08 · LG
09 · JBL
10 · Haier
11 · Titan
12 · Fastrack
13 · Skechers
14 · Tefal
15 · Russell Hobbs
16 · Remington
17 · Morphy Richards
18 · Mistral
19 · Borosil
20 · ELBA
21 · Stahl
22 · Miniso
23 · Ignis
24 · PremierIndependent clients & collaborators
Separate creative, campaign and digital engagements
01 · JUKI Trading
02 · B Classy
03 · VibeX
04 · Jersey Cloud
05 · Triptonic
06 · Largesse
07 · BrandX
08 · PenPrintSelected campaign, design, motion and digital work. Brand relationships vary by project and engagement.
Featured chapters.
International
Brand Campaigns
Selected campaign artwork created for international brands through work associated with Abans.
Open project ↗
VibeX
Product attitude, movement and retail anticipation across a tightly edited launch campaign.
Open project ↗
B Classy
Warm product storytelling balanced with darker men’s pieces and campaign concepts.
Open project ↗Selected Digital Experiences.
Website and interface work built around clear hierarchy, useful journeys and distinct brand character.
AIK Global
A clear digital presence that connects creative services, technology and AI.
Triptonic
A cinematic travel experience connecting Sri Lanka and the Maldives through clear journey planning.
Founder · AIK GlobalFrom Abans to AIK Global.
My journey took me from working at Abans to founding AIK Global. I don't only make things look good. I build systems that work.
I combine hands-on creative direction with practical digital workflows. Whether it's a brand refresh or a complex website, the goal is the same: make it useful and memorable.
CobraStart a project→